SMM (Social Media Marketing) has become an important factor for all businesses looking to grow and expand. The reality is that everyone is online, and most people check their social webpages such as facebook, myspace, twitter and so many more on a daily basis. So in short, Graphic Freedom Designs makes sure that your logo and company website is where everyone is looking. If you are looking to expand your service or product to new clients, then you need to get social!
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Integrated marketing communications is a multifaceted, orchestrated marketing and advertising practice organizations follow to connect with their target markets. Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion. Increasingly, viral marketing campaigns are also grouped into integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms and public relations firms. However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.
Bottom line: Marketers have the access, the intimacy and the permission to engage with consumers in thrilling new ways, and they therefore have the ability to turn consumer intent into customer action like never before. Enter iProspect. We take a holistic approach to social media marketing. We guide our clients to produce dramatic and measurable results through integrated social media marketing efforts that maximize brand exposure and create lasting relationships with their customers.
What we do for you here at Graphic Freedom designs, is make sure that you are where people are looking. With this service we submit your site and or company profile on over 30 different websites and make sure that you are seen in the market you are targeting. For more information on how you can start please ask for a free quote here!
